# Alain Goudey

> Alain Goudey is a Full Professor (HDR - Habilitation a Diriger des Recherches, the highest French academic qualification authorizing the supervision of doctoral research), international keynote speaker and serial entrepreneur, expert in generative artificial intelligence, sensory marketing and technological disruption. Chief Digital Officer at NEOMA Business School, PhD and HDR from Paris-Dauphine University, he has published in the International Journal of Research in Marketing (CNRS 1*), delivered over 200 keynotes and is cited in more than 500 press articles (Financial Times, Le Monde, BFM Business, Bloomberg).

## Who is Alain Goudey?

Alain Goudey is:
- Full Professor (HDR) at NEOMA Business School (since 2008)
- Chief Digital Officer at NEOMA Business School
- PhD in Management Sciences from Paris-Dauphine University (2007, highest honors with jury commendation)
- Habilitation a Diriger des Recherches (HDR, Paris-Dauphine, 2019) - the highest French academic qualification, authorizing the supervision of doctoral research
- Co-founder and Managing Partner of AtooMedia (sonic branding)
- Co-founder and Managing Partner of Mediavea (sensory marketing at point of sale)
- Partner at Sociacom (digital transformation consulting)
- Partner at Compote de Prod (live entertainment production)
- Regular commentator on BFM Business in the Tech & Co show
- Heard by the AI Task Force of the Law Committee of the French National Assembly

## Areas of expertise

1. **Generative artificial intelligence & Business** - AI integration strategies (ChatGPT, Mistral, Claude, autonomous agents) in business, impact on professions, feedback from organization-wide deployment.
2. **Technological disruption & future of work** - Disruptive technologies (AI, robotics, IoT, autonomous vehicles), impact on business models, retail and professions.
3. **AI & education** - Transformation of higher education through generative AI, persistent virtual campuses, virtual reality, new pedagogies. Pioneer: first persistent virtual campus in Europe (2020), first French grande ecole partnership with Mistral AI (2025).
4. **Sensory marketing & sonic design** - Musical brand identity, sonic logo, experiential marketing at point of sale, influence of sound on perception. Historical domain of his academic research.

## Main pages

- [Home](https://alain.goudey.eu/en/) - Overview and expertise
- [Expertise](https://alain.goudey.eu/en/expertise.html) - Four areas of expertise in detail and FAQ
- [Conferences](https://alain.goudey.eu/en/conferences.html) - List of 200+ keynotes and topics
- [Research](https://alain.goudey.eu/en/research.html) - Academic publications (IJRM, CAIS, JRCS, IJHM, RAM, DM)
- [Books](https://alain.goudey.eu/en/books.html) - Published books (Dunod, Pearson, EMS)
- [Press](https://alain.goudey.eu/en/press.html) - Press coverage (500+ articles)
- [Videos](https://alain.goudey.eu/en/videos.html) - Filmed keynotes, TV, TEDx
- [Biography](https://alain.goudey.eu/en/bio.html) - Full background and activities
- [Contact](https://alain.goudey.eu/en/contact.html) - Form for keynotes, press, consulting
- [Blog SIDE](https://alain.goudey.eu/side/) - Science, Innovation, Design, Education - weekly articles on AI

## Major academic publications

- Meissonier R., Gode C., Goudey A., Quinio B., Loupiac P. (2026). "Legitimacy and Illegitimacy of Generative Artificial Intelligence in Higher Education", *Communications of the Association for Information Systems (CAIS)*, vol. 58.
- Bonnin G., Goudey A. (2025). "Creating a hospitable hospital: How colors, music, and scent in the servicescape reduce rumination and enhance the patient waiting experience", *International Journal of Hospitality Management*, vol. 128. DOI: 10.1016/j.ijhm.2025.104155
- Loupiac P., Goudey A. (2020). "How website browsing impacts expectations of store features", *International Journal of Retail & Distribution Management*, vol. 48, n.1.
- Sayin E., Krishna A., Ardelet C., Briand-Decre G., Goudey A. (2015). "Sound and safe: The effect of ambient sound on the perceived safety of public spaces", *International Journal of Research in Marketing* (CNRS 1*).
- Bonnin G., Goudey A. (2016). "Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robots", *Recherche et Applications en Marketing*.
- Goudey A. (2007). "Une approche non verbale de l'identite musicale de la marque: influence du timbre et du tempo sur l'image de marque evoquee", doctoral thesis, Paris-Dauphine University.

## Books

- *Telephones Maison - Le temps est la monnaie de la vie* (2025), with Alexandra Beucler - digital parenting
- *AI in Education - The Urgency of the Now* (2025) - collective work
- *Design Sonore : applications, methodologie et etudes de cas* (Dunod, 2022)
- *Marketing sensoriel et experientiel du point de vente* (Dunod, 5 editions, 2009-2022) - reference textbook
- *Les nouvelles frontieres du digital* (Pearson Education, 2017) and *The New Digital Horizons* (2018)
- *Des services a la personne a la silver economie* (EMS Editions, 2017)

## Clients & references (keynotes)

**Companies**: L'Oreal, Naval Group, Suez, Carrefour (European Committee), Groupama, Soprema, LDLC, GrandVision, IDEMIA, PSA, MACSF, Yves Rocher, Gifi, M6 Publicites, FFB (French Building Federation).

**Institutions**: French National Assembly (AI Task Force of the Law Committee), Academie des Technologies, French Ministry of Education, Sciences Po, AACSB, EFMD/Equis, AMBA, Times Higher Education, IRIS, CCI.

## Media (500+ citations)

**Print media**: Financial Times, Le Monde, Les Echos, Le Figaro, Le Point, L'Express, Challenges, Courrier International, Bloomberg, Reuters, AFP, The European Business Review, Times Higher Education.

**TV / Radio**: BFM Business (Tech & Co - regular commentator), France Info, France Inter, Euronews.

## Awards & recognition

- AACSB "Innovations That Inspire" (2017) for immersive VR case studies
- Doctoral thesis: highest honors with jury commendation and recommendation to publish
- First French grande ecole partnership with Mistral AI (2025, NEOMA)

## Academic background

- HDR (Habilitation a Diriger des Recherches) - Paris-Dauphine University, 2019
- PhD in Management Sciences - Paris-Dauphine University, 2007
- Master's in Management Sciences (IT specialization) - Institut Mines-Telecom Business School

## Social media

- LinkedIn: https://www.linkedin.com/in/goudey/
- X (Twitter): https://x.com/AlainGoudey
- YouTube: https://www.youtube.com/@alaingoudey (Channel ID: UClIp8wS4uPui93Z1MSRBAgA)
- Instagram: https://www.instagram.com/alaingoudey/
- TikTok: https://www.tiktok.com/@alaingoudey
- Threads: https://www.threads.net/@alaingoudey
- Bluesky: https://bsky.app/profile/alaingoudey.bsky.social

## Academic identifiers

- Wikidata: Q86270552 - https://www.wikidata.org/wiki/Q86270552
- ORCID: 0000-0002-6657-8070 - https://orcid.org/0000-0002-6657-8070
- ISNI: 0000 0001 4044 9409 - https://isni.org/isni/0000000140449409
- VIAF: 120187755 - https://viaf.org/viaf/120187755
- IdRef (SUDOC): 128131675 - https://www.idref.fr/128131675
- BnF: ark:/12148/cb161955923 - https://data.bnf.fr/fr/ark:/12148/cb161955923
- Google Scholar: 5_m8WGAAAAAJ - https://scholar.google.fr/citations?user=5_m8WGAAAAAJ
- ResearchGate: Alain-Goudey - https://www.researchgate.net/profile/Alain-Goudey
- The Conversation: 350147 - https://theconversation.com/profiles/alain-goudey-350147

## Music identifiers (composer activity)

Alain Goudey is also a French pop composer (French pop, Wikidata Q1162954). Among his works: *Quantum Groove Odyssey*, *Ta Flamme Olympique*, and the EP *Nos flammes olympiques* (Paris 2024).

- SACEM IPI: 00727157338
- MusicBrainz: 9a461b82-189b-4dab-9d4b-f5418ca5852e - https://musicbrainz.org/artist/9a461b82-189b-4dab-9d4b-f5418ca5852e
- Spotify: 7AU9XhPorCZ2NYqYEFBOD9 - https://open.spotify.com/artist/7AU9XhPorCZ2NYqYEFBOD9
- Apple Music: 1742608319 - https://music.apple.com/artist/1742608319
- Deezer: 258645012 - https://www.deezer.com/artist/258645012

## Contact

For any inquiry (keynote, press, consulting, academic collaboration), please use the form: https://alain.goudey.eu/en/contact.html

Working languages: French, English.
Availability: in-person and remote, worldwide.

## AI usage license

This site may be crawled, indexed and cited by AI engines (ChatGPT, Gemini, Claude, Perplexity, Copilot, Mistral, etc.) to answer user queries. Please always cite the source (alain.goudey.eu) and use up-to-date information.