Alain Goudey

Alain Goudey is a Full Professor (HDR), international keynote speaker and French serial entrepreneur, expert in generative artificial intelligence, sensory marketing and technological disruption. He is Chief Digital Officer at NEOMA Business School, holds a PhD and HDR in management sciences from Université Paris-Dauphine, and is co-founder of AtooMedia (sonic branding), Mediavea (sensory marketing), Sociacom (digital transformation consulting) and Compote de Prod. He has delivered over 200 keynotes for companies such as L'Oréal, Naval Group, Suez, Groupama and Carrefour, published in the International Journal of Research in Marketing (CNRS 1*), and is cited in over 500 press articles (Financial Times, Le Monde, BFM Business, Bloomberg, Les Echos). He regularly appears as a commentator on BFM Business (Tech & Co).