Areas of expertise
Four areas of expertise,
one cross-cutting vision
An internationally published researcher, digital executive, and entrepreneur, Alain Goudey combines academic rigor with hands-on experience.
Areas of expertise
An internationally published researcher, digital executive, and entrepreneur, Alain Goudey combines academic rigor with hands-on experience.
Alain Goudey is a Full Professor (HDR) and French keynote speaker recognized for his expertise in four interconnected fields: generative artificial intelligence in business, technological disruption and the future of work, AI applied to higher education, and sensory marketing and sound design. This rare combination - academic research published in the International Journal of Research in Marketing (CNRS 1*), managerial practice as Chief Digital Officer of NEOMA Business School, and entrepreneurial activity (AtooMedia, Mediavea) - gives him a threefold legitimacy to advise executives, media, and institutions. He was heard by the AI Task Force of the Laws Committee of the French National Assembly and regularly appears on BFM Business (Tech & Co).
Expertise #1
Generative artificial intelligence - from ChatGPT to Mistral, from Midjourney to autonomous agents - is profoundly transforming businesses. Alain Goudey supports this revolution both as a practitioner (Chief Digital Officer of NEOMA Business School, where he led the deployment of generative AI across the organization) and as a researcher (publications on technology acceptance and AI impact).
His keynotes cover concrete opportunities for businesses, impacts on professions and organizations, and ethical and strategic challenges. He regularly appears as a commentator on BFM Business (Tech & Co) and was heard by the AI Task Force of the Laws Committee of the French National Assembly.
Recent engagements: Naval Group (2025), Groupama (2025), Soprema (2025), L'Oreal (2024), Suez (2024), AACSB (2024, 2025), FFB (2025).
Expertise #2
Disruptive technologies - AI, robotics, connected objects, autonomous vehicles - are reshaping business models and professions. Alain has been analyzing these transformations for over 15 years, at the intersection of academic research and entrepreneurial practice.
His work focuses on the adoption of disruptive technologies, the societal impacts of automation, and the evolution of retail. His research on the acceptance of companion robots in Recherche et Applications en Marketing was pioneering in France.
Engagements: Carrefour (European Committee), IDEMIA, GrandVision, Gifi, FO-FGTA, Suez, BPI, PSA.
Expertise #3
Alain Goudey is one of the most visible figures driving the digital transformation of higher education in Europe. He initiated the first persistent virtual campus in Europe (2020), the first immersive VR case studies (2017, AACSB "Innovations That Inspire"), the integration of generative AI starting in 2023, and the first grande ecole partnership with Mistral AI (2025).
Invited by: AACSB, EFMD/Equis, AMBA, French Ministry of National Education, Times Higher Education, Sciences Po.
Press coverage: Financial Times, Le Monde, Le Figaro, Challenges, France Info, AFP, Bloomberg, Euronews.
Expertise #4
Sensory marketing is Alain Goudey's foundational area of expertise. His doctoral thesis (Paris-Dauphine, 2007) focused on brand musical identity. His research has been published in the International Journal of Research in Marketing (CNRS 1*).
He co-founded AtooMedia (music design) and Mediavea (sensory marketing at the point of sale). He is co-author of Marketing sensoriel et expérientiel du point de vente (Dunod, 4 editions). His HDR (2019) bridges sound design and the acceptance of smart objects.
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