Biography & Activities
Researcher, executive, entrepreneur, speaker, TV analyst - a 360-degree vision of digital and sensory challenges.
Alain Goudey is a Full Professor (HDR), executive, international keynote speaker and French serial entrepreneur born in Paris, specializing in artificial intelligence, sensory marketing and technological disruption. He has held positions at NEOMA Business School since 2008, where he currently serves as Chief Digital Officer and Full Professor (HDR). Holding a PhD in management science (Paris-Dauphine, 2007, with highest honors) and an HDR (Paris-Dauphine, 2019), he is co-founder of four companies: AtooMedia (brand sound design), Mediavea (sensory marketing for retail), Sociacom (digital transformation consulting) and Compote de Prod (live entertainment production). He regularly appears as an analyst on BFM Business (Tech & Co).
Career path
Alain Goudey is one of the leading French experts in sensory marketing, disruptive innovation in management, and the uses of artificial intelligence. He is Chief Digital Officer and Full Professor (HDR) at NEOMA Business School in France.
He is also a serial entrepreneur as co-founder of AtooMedia, a sound communication and musical design agency, and its subsidiary Mediavea, a retail marketing company, as well as Sociacom, a digital consulting firm, and Compote de Prod, a live entertainment production company. He regularly appears on BFM TV as an analyst on the Tech & Co show.
Alain is co-author of several books and has published his academic work in France and abroad in scientific journals such as the International Journal of Research in Marketing and the Journal of Retailing and Consumer Services. He holds a PhD and an HDR in management science from Université Paris-Dauphine and a master's degree in management science with a specialization in information technology from Institut Mines-Telecom Business School.
Positions & commitments
NEOMA Business School
In charge of digital strategy and technological innovation. Responsible for the school's digital transformation and the deployment of educational technologies (AI, VR, metaverse). Full Professor (HDR) in marketing and technologies.
neoma-bs.fr →
AtooMedia
Sound communication and musical design agency. Expertise in brand sound identity, sonic logos, brand music and in-store radio.
atoomedia.com →
Mediavea
AtooMedia subsidiary specializing in sensory marketing for retail: in-store TV and radio, background music and retail communication.
mediavea.com →
Sociacom
Digital transformation consulting firm. Strategic support for organizations in their digital transition.
sociacom.fr →
BFM TV - Tech & Co
Regular appearances covering technology, artificial intelligence and digital transformation topics. Breaking down tech news for a broad audience.
Academic background
Collaborate
Conference, consulting, research, media appearance.
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