Publications
From sensory marketing to digital parenting, through digital transformation.
Alain Goudey is the author or co-author of several reference books on sensory marketing, sound design, digital transformation, AI in education, and digital parenting. His most renowned book, Marketing sensoriel et expérientiel du point de vente (Dunod), has gone through 5 successive editions and stands as an academic and professional reference on five-sense marketing in retail. His recent publications cover a wide range of subjects: Téléphones Maison (2025, co-authored with psychologist Alexandra Beucler) on digital parenting, AI in Education - The Urgency of the Now (2025) on AI in higher education, and Design Sonore (Dunod 2022). His books are published by Dunod, Pearson Education, and EMS Editions.
Le temps est la monnaie de la vie
Tired of the "screen war" at home? Banning screens is useless. Other solutions exist. More than a guide, this novel-guide inspired by true stories immerses you in the challenges of digital parenting alongside three families: the Belmonts, the Aumonts, and the Lefevres, facing the pitfalls of TikTok, hyperconnectivity, phone addiction, and cyberbullying.
Co-authored with Alexandra Beucler, clinical psychologist, this book decodes the digital challenges facing families and offers practical tools - such as the "No Phone Box" - to move from being a policing parent to a guiding parent. Alain Goudey brings his expertise as a Full Professor (HDR) and digital specialist to demystify the "Big Bad Web."
Bibliography
2025 · Collective self-publishing
Real-world applications, challenges, and lessons for educators. This collective book brings together 15 real-world cases of AI in higher education, with contributions from academics across Europe, Asia, and North America. Successes, failures, and lessons learned: an essential guide for educators facing AI transformation.
2022 · Dunod
Marketing and Communication chapter. A reference collective book on sound design, covering its applications in industry, marketing, and communication. Alain contributes his expertise in brand sound identity and sensory marketing.
2022 · Dunod (5th ed.)
New edition of the reference book on sensory and experiential marketing in retail. How to use the five senses to create a unique shopping experience? How to integrate this into the smart shop? Already 5 editions for this major work for professionals and students.
2018 · Pearson Education
English version of the book on digital revolution trends. Analysis of disruptive technologies and their impact on business models, aimed at an international audience.
2017 · Pearson Education
Overview of digital revolution trends: artificial intelligence, blockchain, IoT, virtual reality. A strategic guide to understanding digital transformations and anticipating their impacts.
2017 · Dunod (4th ed.)
Reference book on sensory marketing in retail. How to mobilize the five senses to create a memorable shopping experience. Four successive editions reflect its success with professionals and students.
2017 · EMS Editions
Analysis of the transformation of the personal services sector and the emergence of the silver economy. Alain Goudey's contribution covers technological challenges and technology adoption by seniors.
2010 · Dunod
A book designed to make marketing accessible to technical profiles and engineers. A pragmatic approach combining marketing fundamentals with application cases in technological and industrial contexts.
Academic publications
Articles in CNRS and FNEGE ranked journals, international academic conferences.
View the publications